After the success of the 2011 two day event, the Mobile Financial Services and NFC Summit will return to London for its 15th year on the 31st January and 1st February 2012.
Bringing together those leading the m-commerce revolution and defining the still emerging ecosystem, the established Mobile Financial Services & NFC Summit 2012confronts the challenges confronted by banks, retailers and operators, and offers market leading solutions to ensure revenue and customer uptake is driven forward in 2012.
Banks and telecom operators have been recognising the importance of a well thought out mobile financial services strategy for the past few years. However, m-commerce is now really gaining momentum, with NFC technology leading the way; banking and financial services representatives acknowledging that mobile banking and payments will grow to be a substantial revenue source in the next 1 – 4 years and global revenues brought from mobile transactions predicted to grow by more than 43% by 2012.*
Retailers are observing that the mobile will play an invaluable part in the brand experience and consumer engagement going forward, with merchants moving on from SMS marketing campaigns to the use of coupons, location based advertising and loyalty schemes. In addition, contactless payment POSs are not only being piloted, but implemented more and more globally, kick starting consumer engagement
Ensure you join the interactive Mobile Financial Services & NFC Summit to gain insight into the actions of those players striving for a strong market share in m-banking and m-payments and driving the tipping point of the m-commerce revolution. With dedicated NFC streams, focussed analyst discussion, a retail working round table session, in addition to facilitated panel discussions with representatives from the whole mobile payments and banking ecosystem, this is the only mobile financial services event to begin 2012 with.
Read more at Mobile Financial Services & NFC Summit