The mobile wallet will be very big in 2012

BlackBerry’s EMEA director of enterprise marketing Tim Hodkinson told Marketing Week earlier this month that “2012 will be the year of NFC”, the contactless technology that allows users to pay for goods and receive and swap content with their mobiles. Indeed, almost ever BlackBerry device launched next year will have NFC technology built in as standard, with many other manufacturers such as Samsung and Nokia following suit.

On the operator side, O2, Vodafone and Everything Everywhere have formed a joint venture to create a standardised platform for NFC payment and related brand marketing. The three are also now thought to be close to launching the JV and are reportedly ready to submit their proposal for clearance to the European regulators next month, they are searching for a CEO for the venture and are even welcoming Three into the equation.

Beyond the JV, brands like Starbucks, Google and Simply Tap have also launched their own payment systems to reduce the need for customers to root around in their pockets for loose change ever again.

Forrester Research predicts that mobile commerce will reach $31bn globally by 2016, but this forecast will be dramatically expanded if the mobile manufacturers, operators and payment providers manage to keep true to their promises and build a standardised platform for the mobile wallet next year.

Mass adoption of the mobile wallet offers brands the chance to be right at the heart of consumers’ purchase decisions, whether it be through loyalty schemes, price comparison services or display ads that can be tailored to users’ shopping habits.

There are more than 50,000 swipe and pay terminals already installed in the UK, 2012 may well be the year these tills actually start ringing (metaphorically of course).

There is of course a sound business reason to invest in mobile monetisation activities. If your company is missing the cutting edge of sophisticated mobile business to engage with your customers then perhaps you need to use the services of boutique mobile sector recruiters. CNA Executive Search can help you find the talent you need via targeted recruitment engagement techniques. Give us a call on +44 121 702 1481 to find out more or email John Reardon, Mobile Headhunter  at


About ChaseOneAssociates

The 'Betting' Headhunter | Social Media Headhunter The war for talent will get more intense as available human capital reduces over the next decade. The demand for consultancy orientated talent acquisition & recruitment services from experienced, proactive and knowlegeable recruitment search professionals and head hunters will intensify, specifically from those who offer niche offerings around specific markets. Are you seeking top permanent or interim performers in igaming, gambling, betting and casino or seeking social media specialists via proactive search methodologies: Chief Fraud & Risk Management Officer Head of Networks & Security IT Director, Online Gaming Global Trading Director Group HR Director Operations Director International Business Development Director Managing Director Marketing Director Senior HR Business Partner Chief Operating Officer Product Development Director eGaming Operations Manager Finance Director Social Media Marketing Manager Social Media Account Manager Digital Marketing Executive Director of Social Media Social Media Business Development Social Media & Community Manager In House Social Media Recruitment Manager VIP Development Director SEO Manager VP Customer Experience Operations Director, International Director of Regulatory Affairs Interim Mobile Application Manager CTO COO CFO CSO perhaps we should be speaking in order to ensure that your business has access to them. I do not work with job boards but am a proactive head hunter with 20 years experience recruiting in your market! Explore your next job or career challenge! Its all about your aspirations... Email: Mob: 44(0)7838 206602 DDI: 44(0) 121 702 1481 Skype: the.betting.headhunter Speaker at The Fordyce Forum 2009, Las Vegas. Trained 20 years ago by James Caan of The Dragon's Den fame and Doug Bugie, current CEO of Antal
This entry was posted in Mobile Payments and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s